Code M540-1 (Bellflower Blue) reflects 81% of incident D65 light. Measured in CAM16-UCS uniform space, Behr Bellflower Blue (M540-1) registers J'=93.1, a'=-3.75, and b'=-5.13 with HSL (206°, 30%, 91%) and Helmholtz-Kohlrausch perceived value 92.4 L*_HK. Because M540-1 carries a*=-1.55 red-green and b*=-3.83 yellow-blue balance at chroma C*=4.13, Bellflower Blue projects a cool cool coastal blue-grey character across drywall and millwork.
Thermal lighting shifts Behr M540-1 predictably. Under 5000K noon daylight, Bellflower Blue (M540-1) holds its native #E9E7E5 swatch; at 4000K cool office LED, M540-1 adapts to #F1E6DB; at 3500K halogen, Bellflower Blue transitions to #F7E5D5; at 3000K residential LED, M540-1 warms to #FDE3CF; and under 2700K evening bulbs, Bellflower Blue (M540-1) settles at #FFE1CB.
When cross-matching Behr Bellflower Blue (M540-1, #E1E9EF), Benjamin Moore Lily White (2128-70, #E3E9EB, LRV 80.54%) scores ΔE2000=1.93 and CAM16=2.42, followed by Seattle Gray (2130-70, ΔE=2.34). In Sherwin-Williams, Rarified Air (SW 6525, #E1E6E6, LRV 78.28%) achieves ΔE2000=3.03 ahead of Sky High (SW 6504, ΔE=3.26). Coordinate M540-1 with Bakery Box (BL-W9) ceilings, White Glove (W-D-610) trim, Paparazzi Flash (MQ5-18) hallways, and Shaved Ice (N490-3) accents.