Benjamin Moore Blue Allure (771) records 69.47% LRV and 88 L*_HK lightness (#C0DFE7, RGB 192/223/231). Its CIELAB coordinates (L*=86.87, a*=-8.52, b*=-7.33, C*=11.24, h°=220.7°) place 771 in the Cool Coastal Blue-Grey class. Top cross-brand matches for Blue Allure (771) are Behr Air Blue (S460-1, ΔE=1.44) and Sherwin-Williams Soar (SW 6799, ΔE=1.17).
Benjamin Moore Blue Allure (771, #C0DFE7) is compared against competitor swatches under ISO/CIE 11664-6 (ΔE2000) and ASTM E308.
| Role / Brand | Paint Color Name & Code | HEX Code | LRV % | Undertone Profile | CIE ΔE 2000 |
|---|---|---|---|---|---|
| SOURCE (Benjamin Moore) | Blue Allure (771) | #C0DFE7 | 69.47% | Cool Coastal Blue-Grey | 0.00 (Ref) |
| Behr #1 | Air Blue (S460-1) | #BCD9E0 | 66% | Cool Coastal Blue-Grey | ΔE 1.44 (97%) |
| Behr #2 | Winterscape (M480-2A) | #C9E5EB | 74% | Cool Coastal Blue-Grey | ΔE 1.78 (96.3%) |
| Sherwin-Williams #1 | Soar (SW 6799) | #C3DFE8 | 69.93% | Cool Coastal Blue-Grey | ΔE 1.17 (97.5%) |
| Sherwin-Williams #2 | Aviary Blue (SW 6778) | #C6E3E8 | 72.52% | Cool Coastal Blue-Grey | ΔE 1.59 (96.7%) |
Cross-room ΔE=1.44 equivalent for 771: Air Blue (S460-1) delivers -3.5 LRV points deeper than Blue Allure (771) with -0.73 softer C*=10.51 chroma.
Cross-room ΔE=1.78 equivalent for 771: Winterscape (M480-2A) delivers +4.5 LRV points lighter than Blue Allure (771) with -1.25 softer C*=9.99 chroma.
Visual ΔE=2.1 alternative to 771: Glacial Stream (S490-2) delivers -4.5 LRV points deeper than Blue Allure (771) with matched C*=10.79 saturation.
Cross-room ΔE=1.17 equivalent for 771: Soar (SW 6799) delivers identical 69.93% reflectance to 771 with -0.71 softer C*=10.53 chroma.
Cross-room ΔE=1.59 equivalent for 771: Aviary Blue (SW 6778) delivers +3 LRV points lighter than Blue Allure (771) with -1.04 softer C*=10.2 chroma.
Visual ΔE=2.16 alternative to 771: Atmospheric (SW 6505) delivers -2.7 LRV points deeper than Blue Allure (771) with -2.44 softer C*=8.8 chroma.
Coordinated ceiling, trim, wall, sightline, and accent pairings for Blue Allure (#C0DFE7, LRV 69.47%).
Blue Allure (771, h°=220.7°) tempers intense afternoon sunlight on Benjamin Moore walls.
Heart Pine & Medium Saddle Stained Oak paired with 771
2700K–3000K Warm LED for 771 (4000K renders #D0DCD4)
Need Blue Allure (771, LRV 69.47%) brighter or deeper? Adjacent Benjamin Moore fan-deck steps around #C0DFE7:
Calculate exact gallon volume for Benjamin Moore Blue Allure (771) accounting for standard North American door (21 sq.ft.) and window (15 sq.ft.) deductions.
Code 771 (Blue Allure) reflects 69.47% of incident D65 light. Measured in CAM16-UCS uniform space, Benjamin Moore Blue Allure (771) registers J'=88.4, a'=-11.27, and b'=-7.69 with HSL (192°, 45%, 83%) and Helmholtz-Kohlrausch perceived value 88 L*_HK. Because 771 carries a*=-8.52 red-green and b*=-7.33 yellow-blue balance at chroma C*=11.24, Blue Allure projects a cool cool coastal blue-grey character across drywall and millwork.
Thermal lighting shifts Benjamin Moore 771 predictably. Under 5000K noon daylight, Blue Allure (771) holds its native #C9DEDE swatch; at 4000K cool office LED, 771 adapts to #D0DCD4; at 3500K halogen, Blue Allure transitions to #D6DBCE; at 3000K residential LED, 771 warms to #DDD9C9; and under 2700K evening bulbs, Blue Allure (771) settles at #E2D8C5.
When cross-matching Benjamin Moore Blue Allure (771, #C0DFE7), Behr Air Blue (S460-1, #BCD9E0, LRV 66%) scores ΔE2000=1.44 and CAM16=1.93, followed by Winterscape (M480-2A, ΔE=1.78). In Sherwin-Williams, Soar (SW 6799, #C3DFE8, LRV 69.93%) achieves ΔE2000=1.17 ahead of Aviary Blue (SW 6778, ΔE=1.59). Coordinate 771 with Snow White (OC-66) ceilings, Ultra White (CC-10) trim, Chesapeake Blue (CW-595) hallways, and Ocean City Blue (718) accents.
Spectrophotometric answers for homeowners, interior designers, and painting contractors specifying Benjamin Moore Blue Allure.
Benjamin Moore Blue Allure (771) records an official Light Reflectance Value of 69.47% (#C0DFE7) and a Helmholtz-Kohlrausch perceived lightness of 88 L*_HK.
At 69.47% reflectance, Blue Allure (771) is a mid-tone Benjamin Moore shade with enough pigment depth (L*=86.87) to hold its #C0DFE7 color in bright sun.
CIELAB telemetry (L*=86.87, a*=-8.52, b*=-7.33) classifies Benjamin Moore Blue Allure (771) as a Cool Cool Coastal Blue-Grey with C*=11.24 chroma and h°=220.7° hue.
Pair Blue Allure (771) with South & West Sun Exposure for 771 (69.47% LRV) and Heart Pine & Medium Saddle Stained Oak paired with 771. Under 2700K evening bulbs, 771 shifts from #C0DFE7 toward #E2D8C5.
Closest verified equivalents to Benjamin Moore Blue Allure (771, #C0DFE7) are Behr Air Blue (S460-1, #BCD9E0) at ΔE2000=1.44 and Sherwin-Williams Soar (SW 6799, #C3DFE8) at ΔE2000=1.17.
Both S460-1 and SW 6799 matches are verified against Blue Allure (771) in CIE ΔE2000 and CAM16-UCS space.
Alongside Benjamin Moore Blue Allure (771, LRV 69.47%), our Ou-Luo harmony engine specifies Benjamin Moore Ultra White (CC-10, #ECEEEC, LRV 85.04%) in Semi-Gloss or Satin.
Pairing Ultra White (CC-10) with Blue Allure (771) frames door casings and baseboards cleanly.