Sherwin-Williams Incredible White (SW 7028) records 73.58% LRV and 88.9 L*_HK lightness (#E3DED7, RGB 227/222/215). Its CIELAB coordinates (L*=88.68, a*=0.48, b*=4.03, C*=4.06, h°=83.2°) place SW 7028 in the Warm Yellow-Cream class. Top cross-brand matches for Incredible White (SW 7028) are Behr Crème De La Crème (MQ3-33, ΔE=0.5) and Benjamin Moore White Winged Dove (1457, ΔE=1.12).
Sherwin-Williams Incredible White (SW 7028, #E3DED7) is compared against competitor swatches under ISO/CIE 11664-6 (ΔE2000) and ASTM E308.
| Role / Brand | Paint Color Name & Code | HEX Code | LRV % | Undertone Profile | CIE ΔE 2000 |
|---|---|---|---|---|---|
| SOURCE (Sherwin-Williams) | Incredible White (SW 7028) | #E3DED7 | 73.58% | Warm Yellow-Cream | 0.00 (Ref) |
| Behr #1 | Crème De La Crème (MQ3-33) | #E2DED7 | 73% | Warm Yellow-Cream | ΔE 0.50 (99%) |
| Behr #2 | Poetic Light (BWC-21) | #E2DED8 | 74% | Warm Yellow-Cream | ΔE 0.57 (98.8%) |
| Benjamin Moore #1 | White Winged Dove (1457) | #E5E0DB | 75.16% | Warm Yellow-Cream | ΔE 1.12 (97.6%) |
| Benjamin Moore #2 | Cloudy Gray (2107-70) | #EAE4DE | 78.35% | Warm Yellow-Cream | ΔE 1.62 (96.6%) |
Sub-threshold ΔE=0.5 match for SW 7028: Crème De La Crème (MQ3-33) delivers identical 73% reflectance to SW 7028 with matched C*=3.91 saturation.
Sub-threshold ΔE=0.57 match for SW 7028: Poetic Light (BWC-21) delivers identical 74% reflectance to SW 7028 with -0.63 softer C*=3.43 chroma.
Sub-threshold ΔE=0.85 match for SW 7028: Empire Porcelain (T13-2) delivers -2.6 LRV points deeper than Incredible White (SW 7028) with matched C*=4.54 saturation.
Cross-room ΔE=1.12 equivalent for SW 7028: White Winged Dove (1457) delivers +1.6 LRV points lighter than Incredible White (SW 7028) with -0.91 softer C*=3.15 chroma.
Cross-room ΔE=1.62 equivalent for SW 7028: Cloudy Gray (2107-70) delivers +4.8 LRV points lighter than Incredible White (SW 7028) with matched C*=3.77 saturation.
Cross-room ΔE=1.63 equivalent for SW 7028: Classic Gray (OC-23) delivers +1.1 LRV points lighter than Incredible White (SW 7028) with +0.73 higher C*=4.79 chroma.
Coordinated ceiling, trim, wall, sightline, and accent pairings for Incredible White (#E3DED7, LRV 73.58%).
Incredible White (SW 7028, b*=4.03) counteracts cool northern sky cast without shifting dingy.
Rift-Cut White Oak & Matte Terrazzo calibrated for Incredible White (73.58% LRV)
3000K–3500K CRI 95+ LED for SW 7028 (2700K shifts to #FFD7B6)
Need Incredible White (SW 7028, LRV 73.58%) brighter or deeper? Adjacent Sherwin-Williams fan-deck steps around #E3DED7:
Calculate exact gallon volume for Sherwin-Williams Incredible White (SW 7028) accounting for standard North American door (21 sq.ft.) and window (15 sq.ft.) deductions.
Code SW 7028 (Incredible White) reflects 73.58% of incident D65 light. Measured in CAM16-UCS uniform space, Sherwin-Williams Incredible White (SW 7028) registers J'=90.4, a'=0.11, and b'=2.90 with HSL (35°, 18%, 87%) and Helmholtz-Kohlrausch perceived value 88.9 L*_HK. Because SW 7028 carries a*=0.48 red-green and b*=4.03 yellow-blue balance at chroma C*=4.06, Incredible White projects a warm warm yellow-cream character across drywall and millwork.
Thermal lighting shifts Sherwin-Williams SW 7028 predictably. Under 5000K noon daylight, Incredible White (SW 7028) holds its native #EBDCCE swatch; at 4000K cool office LED, SW 7028 adapts to #F2DBC5; at 3500K halogen, Incredible White transitions to #F7DABF; at 3000K residential LED, SW 7028 warms to #FDD8BA; and under 2700K evening bulbs, Incredible White (SW 7028) settles at #FFD7B6.
When cross-matching Sherwin-Williams Incredible White (SW 7028, #E3DED7), Behr Crème De La Crème (MQ3-33, #E2DED7, LRV 73%) scores ΔE2000=0.5 and CAM16=0.37, followed by Poetic Light (BWC-21, ΔE=0.57). In Benjamin Moore, White Winged Dove (1457, #E5E0DB, LRV 75.16%) achieves ΔE2000=1.12 ahead of Cloudy Gray (2107-70, ΔE=1.62). Coordinate SW 7028 with High Reflective White (SW 7757) ceilings, Pure White (SW 7005) trim, Silverplate (SW 7649) hallways, and Requisite Gray (SW 7023) accents.
Spectrophotometric answers for homeowners, interior designers, and painting contractors specifying Sherwin-Williams Incredible White.
Sherwin-Williams Incredible White (SW 7028) records an official Light Reflectance Value of 73.58% (#E3DED7) and a Helmholtz-Kohlrausch perceived lightness of 88.9 L*_HK.
At 73.58% reflectance, Incredible White (SW 7028) sits in the high-reflectance architectural tier, bouncing daylight across Sherwin-Williams walls while maintaining HSL (35°, 18%, 87%).
CIELAB telemetry (L*=88.68, a*=0.48, b*=4.03) classifies Sherwin-Williams Incredible White (SW 7028) as a Warm Warm Yellow-Cream with C*=4.06 chroma and h°=83.2° hue.
Pair Incredible White (SW 7028) with North & East Windows for SW 7028 (73.58% LRV) and Rift-Cut White Oak & Matte Terrazzo calibrated for Incredible White (73.58% LRV). Under 2700K evening bulbs, SW 7028 shifts from #E3DED7 toward #FFD7B6.
Closest verified equivalents to Sherwin-Williams Incredible White (SW 7028, #E3DED7) are Behr Crème De La Crème (MQ3-33, #E2DED7) at ΔE2000=0.5 and Benjamin Moore White Winged Dove (1457, #E5E0DB) at ΔE2000=1.12.
Both MQ3-33 and 1457 matches are verified against Incredible White (SW 7028) in CIE ΔE2000 and CAM16-UCS space.
Alongside Sherwin-Williams Incredible White (SW 7028, LRV 73.58%), our Ou-Luo harmony engine specifies Sherwin-Williams Pure White (SW 7005, #EDECE6, LRV 83.77%) in Semi-Gloss or Satin.
Pairing Pure White (SW 7005) with Incredible White (SW 7028) frames door casings and baseboards cleanly.